About us

first appearence in latakia, Syria

-Sabeeh Optics journey began in 1923, when we proudly opened our very first store. From the very beginning, we specialized in fine watches and precision optic glasses, serving our community with craftsmanship, care, and attention to detail.

What started as a small local shop quickly became a trusted destination for quality timepieces and expertly fitted eyewear. Built on dedication, technical expertise, and personal service, our foundation was shaped by a commitment to excellence that still defines us today.

Over the decades, while styles and technologies have evolved, our core values have remained the same: quality, reliability, and customer trust. From that first storefront in 1923 to where we stand today, we continue to honor our heritage while looking toward the future.

The First Generation at Work

-This image captures the spirit on which our company was built — dedication, precision, and personal service. Long before expansion and international partnerships, the foundation of our name was shaped inside this very store.

Every detail mattered. Every customer relationship was personal. The commitment to craftsmanship established here became the standard that future generations would continue to uphold.

It is this spirit of integrity and excellence that still defines us today.

Precision in Every Detail

-Beyond the storefront, true excellence was built through careful attention to detail. This moment reflects the dedication to precision that defined our early work in optics.

Every lens was examined with care. Every adjustment was made with expertise. Quality was never assumed — it was verified.

That commitment to accuracy and technical mastery became a defining characteristic of our company, shaping the standards we continue to uphold today.

The 1940s – A Growing Reputation

-By the 1940s, our name had become well known in the community. Our advertisement posters from this era reflect not only the style and spirit of the time, but also our continued commitment to quality watches and precision eyewear.

Even during challenging times, we remained dedicated to craftsmanship and dependable service. Our advertising proudly highlighted accuracy, durability, and elegance — values that resonated then and continue to define us today.

These posters stand as a testament to our steady growth and the trust generations of customers placed in our expertise.

a new standard with amor

-In the 1940s, we proudly began importing Amor frames to Syria, introducing internationally renowned eyewear design to the local market. What began as a bold step toward expansion quickly became a defining milestone in our history.

Through dedication, strong partnerships, and an unwavering commitment to quality, we made Amor frames the number one brand in Syria. This achievement reflected not only the excellence of the product, but also the trust our customers placed in us.

By combining global innovation with our decades of expertise and personal service, we strengthened our position as a leader in the optical industry — a reputation we continue to build on today.

The 1950s – Leading the Market

-Building on our success in the 1950s, we continued to raise the standard of optical excellence by introducing ZEISS lenses to our market. Known worldwide for precision engineering and advanced optical technology, ZEISS represented the very best in vision care.

By bringing ZEISS lenses to our customers, we reinforced our position as the leading optical company in Syria. This partnership reflected our philosophy: combining world-class innovation with decades of trusted local expertise.

From fine timepieces in 1923 to premium eyewear brands and cutting-edge lens technology, our commitment has always been the same — delivering clarity, quality, and excellence without compromise.

A New Era of Growth

-In the 1990s, the third generation took the reins of the family business, carrying forward a legacy built on trust, craftsmanship, and excellence. For more than 30 years, he has continued to strengthen and modernize the company while staying true to its core values.

Under his leadership, we entered a new era of expansion. The opening of our second store marked an important milestone — a symbol of growth, confidence, and continued success. In 2009, we proudly expanded once again with the opening of our third location, further solidifying our position as a leader in optical excellence.

In 2011, due to international sanctions on Syria, we made the strategic decision to exit the market. This step was taken with careful consideration, preserving the strength of our brand and protecting the legacy built over generations.

Today, we are proud to be back — stronger, more advanced, and future-focused. With modern systems, a highly trained team of professionals, and partnerships with internationally recognized premium brands, we are once again setting the standard in the market. Through strategic advertising, innovation, and an uncompromising commitment to quality, we are leading with confidence and redefining excellence for a new generation.

Nearly a century after our founding, our mission remains the same: to deliver precision, premium quality, and trusted service — always at the forefront of our industry.

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